eye opening stats about promotional products
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10 Eye-Opening Stats About Promotional Products

Here are 10 facts from PPAI to prove that promotional products work:

1. 83% of consumers like receiving a promotional product with an advertising message.

2. After receiving a promotional product, 85% of consumers do business with the advertiser.

3. More than half 58% of consumers keep a promotional products anywhere from one year to more than four years.

 

4. 89% of consumers can recall the name of the advertiser on a promotional product they received in the past 24 months.

5. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.

6. Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.

7. 90.4% of people report currently owning or possessing a promotional product received in the last 24 months.

8. 53% of consumers use a promotional product at least once a week or more.

9. 8 in 10 consumers own between one and 10 promotional items.

10. Nearly 6 in 10 consumers have received promo items from a business establishment or at tradeshows, conferences or conventions.

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bees
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Introducing Mead- One of the Fastest Growing Beverage Segments for 2014!

Mead may sound new to your ears. However, it is undeniably one of the longest known fermented drinks throughout history stemming from Europe, Asia, and Africa. In fact, it’s the ancestor of all fermented drinks.

What is Mead?

Mead is an alcoholic beverage that is fermented from honey with water, and frequent fruits, spices, and hops. Mead can have an alcohol content between 8-20 percent, and can come in forms that are carbonated, sparkling, dry, or semi-sweet.

How the Underdog Gained a Presence.

Much like craft brew, Mead began in basements or garages as a simple idea before going mainstream. In the beginning, Mead even had less prominence than the craft brew idea. Until, Schramm started making Mead and contacted another Michiganian, Bill Pfeiffer, one of the first five beer judges in the country who was also “mead maker of the year.” Pfeiffer referred Schramm to the Ann Arbor Brewers Guild, where he came in contact with Dr. Dan McConnell, a Ph.D., in microbiology research from the University of Michigan. Let’s just say, it took off from there…

Mead in Current Time

For the first time in history, there is now a ‘Mead Organization’ known as, “The International Mead Association” (IMA). This organization is quickly becoming the backbone of the Mead industry. The sustainability of this product has been locked into place! Aside from the wonderful taste- Mead is a job creator and an economy booster. While a vineyard uses machinery, an Apiary (where Mead is created) is hands on, large scale bee keeping which requires many positions to attain. Doesn’t get sweeter than that!

It’s possible that mead, the first alcoholic beverage, is the most sustainable alcoholic beverage and may, in fact, be the last alcoholic beverage enjoyed by human. It’s a tasteful, sweet, enjoyable experience that in time has become more in demand than craft brew itself. Who knew?

Nice to Mead ya!

Author: Katherine Rosecrans

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Product Safety and Compliance

Like it or not, manufacturing is undergoing a significant shift. Heightened awareness of product safety and compliance legislation is having a huge impact on the promotional products industry.

 

The buzzword is compliance. Not only is product safety necessary, but it requires knowledge of the intricacies of the laws surrounding compliance. Are your manufacturing partners integrating product safety and compliance into their process? Producing promotional products without considering product safety and compliance issues is a risky business.

 

Here are two examples of product safety legislation out there. The most comprehensive U.S. federal law is the Consumer Product Safety Improvement Act (CPSIA).CPSIA was enacted in August 2008 and imposes strict lead limits for children’s products and toys. State law may also affect product safety and compliance. One such piece of legislation  is California’s Proposition 65. Proposition 65 requires businesses to notify Californians about significant amounts of chemicals in the products they purchase.

 

A supplier who is doing their due diligence in respect to product safety and bringing a compliant product to market will likely come at a higher price. Product safety and compliance costs more, but the cost of ignorance is much higher.

 

Being knowledgeable about product safety and compliance issues can reduce risk. Asking a few leading questions can give you a better idea of how savvy your manufacturing partner is.

 

EVALUATION & ASSESSMENT

  • Does your supplier have a compliance officer who can understand AND explain compliance issues?
  • If they manufacture overseas, do they have boots on the ground for vetting and securing reliable factories?
  • Does your supplier adhere to a code of conduct that respects human rights?

PRODUCT TESTING

  • Can the supplier provide compliance testing from a reputable third-party?
  • Do they conduct AQLQC inspections?
  • How do you obtain the current test report for each product?
  • Do the test reports include photographs specific to the suppliers products or are they generic reports for similar products?
  • Does the report include all the required tests to comply with U.S. regulations or is it a report referring to European standards?
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Vector vs Raster Art

vector vs raster infographicIt’s a problem that has plagued the marketing and promotional industry for ages. Choosing the right art type between vector and raster can be critical to the quality of your end result. We have produced this handy infographic to help demonstrate the differences between them.

Raster Art is composed using pixels. When a pixilated image is expanded, the individual pixels become more visually prominent. The result? Blurry images and frustrated customers.

Vector art, on the other hand, is composed of continuous lines and shapes. It’s made using mathematical equations that reconfigure. Images will remain sharp and clear regardless of the image scale. This means that one image file can be incredibly flexible in the size of its application.

Click here for the full infographic. 

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Choosing the perfect promotional product: Perception is everything!

Choosing the right promotional product for your budgetPerception IS everything. When next you face the challenge of choosing a promotional product, keep this advertising specialty statistic in mind.

“Owners of promotional products remember the company they came from 87% of the time.”

Low cost might be attractive but it has its drawbacks. Poor quality items might meet your budgetary goals but fall far short in the promotion of your brand or company. With a rate of 87% recall, a cheap or poorly constructed item can have a negative impact that perpetuates itself forward.

Conversely, a promotional product of quality and good manufacture (albeit small) can say a lot about continuing engagement with your brand. Think of it like page ranking. The higher quality the link, the better the link. Well manufactured ad specialties speak well of your brand far into the future.

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