Vector vs Raster Art

vector vs raster infographicIt’s a problem that has plagued the marketing and promotional industry for ages. Choosing the right art type between vector and raster can be critical to the quality of your end result. We have produced this handy infographic to help demonstrate the differences between them.

Raster Art is composed using pixels. When a pixilated image is expanded, the individual pixels become more visually prominent. The result? Blurry images and frustrated customers.

Vector art, on the other hand, is composed of continuous lines and shapes. It’s made using mathematical equations that reconfigure. Images will remain sharp and clear regardless of the image scale. This means that one image file can be incredibly flexible in the size of its application.

Click here for the full infographic.