Six Reasons Promotional Products Build Brand Awareness

Looking for a cost effective way to get your brand or business out there? 

Here are some fun findings from the Global Advertising Specialties Impressions Study (released in 2010 by the Advertising Specialties Institute) that underscore the return on investment in promotional products.


#1  Affordable
At $0.005 in the United States and $0.004 in Canada, the cost per impression of promotional products was significantly less expensive than TV, National Magazines, and Spot Radio.

#2  Mindshare
83% of those surveyed indicated they could identify the advertiser on a promotional product they owned.

#3  Engagement
41% of respondents in the United States indicated that their opinion of the advertiser was more favorable after receiving a promotional product. 47% of Canadians thought more highly of the advertiser.

#4  Staying Power
The average length of time a respondent from the United States reported keeping an item was 5.4 months. Canadian respondents kept theirs slightly longer at 5.7 months.

#5  Usefulness
Respondents from the United States and Canada reported using their promotional products 18.2 times a month.

#6  Perceived Value
of respondent in the United States indicated that they will pass along a promotional item they do not intend to keep for themselves to others.

Still don’t buy it? Test the theory. Check your bag, cupboard, desk, or closet. Bet you discover that you have more promotional products than you knew!

2 replies

Trackbacks & Pingbacks

  1. […] can recall the advertiser they received a promo product from. That is up 4% from a previous promotional products study conducted in 2010 I blogged about last year. The same study reported that the average amount of time a promotional […]

  2. […] a previous post (about a year ago), I centered on the number of products and how long people hold on to thier […]

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