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Choosing the perfect promotional product: Make it useful!

Here’s a challenge.  Look on your desk and open your drawers. Count how many promotional products you see. Pick each one up. Can you recall the company you received them from? How many of these advertising specialties do you use on a regular basis. Surprised?

According to recent studies, 87% of recipients can recall the advertiser they received a promo product from. That is up 4% from a previous promotional products study conducted in 2010 I blogged about last year. The same study reported that the average amount of time a promotional item is kept is around 5.4 months and is used a little over 18 times a month. So much for the “trinkets and trash” moniker that has plagued ad specialties for years.

Choosing a useful promotional product can extend the amount of time spent with the recipient, increasing awareness. If use equates to value – providing a consistent value can be a great reflection on your company or the brand you represent.

 

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