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Fans are Open to Advertising & Promotions Around Super Bowl

The Super Bowl – the penultimate sporting event in America. Brands are vying for a slice of football watching consumer mind share and the consumers are apparently ready and willing to be wowed.

According to a Lab42 survey published in Adweek, “Nearly 40% of American adults said watching the commercials was their favorite part of the Super Bowl.”

BIGInsight for the National Retail Federation reported in a survey conducted last year that 73 % of of U.S. adults consider Super Bowl commercials to be entertainment.

Not everyone can afford the pricey commercials, but it doesn’t mean that you shouldn’t get in front of your target audience at a time when they are open to being advertised to. Promotional products surrounding Super Bowl fanfare are a great low cost, high return way to to get attention. The many quick-turn options offered in the industry, give you a variety of last minute options.

This year’s Super Bowl event is held in New Orleans over Mardi Gras. What a great time to invest in a cost-effective bead necklace solution. Beads are also kept long after the event is over. Industry statistics also point out that promotional products are kept by recipients for an average of five years.

Team color is a great way to go when you want a last-minute promotional solution. Some team color decal bead options to consider for last minute sponsorship and events:

Have some fun and get in the game with Mardi Gras inspired football promotions!

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Mardi Gras Mayhem: Super Bowl 2013 meets the humble throw bead

Spectacular double-header this year with the Super Bowl in New Orleans during Mardi Gras! Let the good times roll indeed with two events that are institutions in their own right. Promotion in and around the events will be at a fever pitch. What better time to adopt long-established, well-loved, and sought-after Mardi Gras beads as your promotional product of choice.

This long-standing tradition began in the 1920’s when the Rex parade threw inexpensive glass strands into the crowd. Krewes continue to distribute thousands of bead necklaces from parade floats along the route. What started out in the traditional Mardi Gras colors, Purple (representing Justice,) Green (representing Faith,)and Gold (representing Power) are now limited only by the imagination of the advertiser.

Throw beads are a hallmark of the season and are an affordable way to get noticed. People will be collecting these souvenir items and taking them home. They are the perfect way to create brand awareness with a tried and true promotional track record. Bead Necklaces come in a variety of colors, shapes, and sizes. Look for football-shaped beads, football-shaped medallions, custom-built bead strands, and quick-turn decal medallions for those last minute promotional opportunities.

“Laissez les bons temps rouler!” Let the good times roll.

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Back to School: Promotional Products 101

Was that a crisp autumn breeze I just felt? Maybe it’s just all the excitement about back-to-college season. Across the country, campuses are braced for the return of refreshed, enthusiastic students.

Everyone knows that college students have two things in common: 1) A fierce sense of pride for their own school, and 2) A profound love of free stuff.

As a member of the advertising specialty field, you can capitalize on both of these factors with specialized back-to-college promotional products.

Just picture students milling around campus with a branded keychain and drawstring jersey backpack. Imagine dorm rooms decked out with branded banners, Mardi Gras beads, and mascot bobbleheads.

At the first home game of the year, your company could be the winning team with sponsored gate give-aways like Spirit Stix or acrylic soccer scarves emblazoned with your logo.

Perhaps you run a business with locations in college towns? The opportunities for incentives are endless: use customized promotional products to entice students to stop by your restaurant or bar, shop at your store, or open an account at your bank. Give-away items like trend-right titanium ionic necklaces and bracelets in school colors are really popular with this demographic.

Consider this course Promotional Products 101. Advanced lessons in The Anatomy of a Sponsorship and The Science of Gate Give-aways coming soon.

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The Game Changer: Titanium Sports Accessories

Titanium wristbands and necklaces. Ionic sports accessories. If these terms are new to you, it’s time to get in the game.

From professional basketball courts to Main Street and everywhere in between, titanium and ionic sports accessories are taking the world by storm.

Why the buzz? Titanium sports accessories have been reported to enhance focus and stability and accelerate recovery time. Ionic necklaces and bracelets have become the hot new sports trend, popular with a variey of sports enthusiasts.

 

With massive consumer appeal and endless customizability, titanium and ionic sports accessories are ripe for the advertising specialties industry.

The best part? Built-in product exposure courtesy of the countless professional athletes who are already sporting these ultra-trendy items.

As a promotional product, this trend extends way beyond sporting events: they’re in demand for company events, reward and recognition programs, corporate gifts and loyalty programs.

Why not get your brand in the game with fully customized ionic sports accessories? It’s a surefire win for your home team.

 

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Baseball inspired promotions and hot product trends

Springtime means the return of the three Gs: Green grass, Grilling, and GAME DAY (baseball, that is).

Baseball is called America’s national pastime, but that isn’t just PR. With annual major league attendance at nearly 80 million, baseball captures the country’s attention every year from spring training to the World Series.

Get into the spirit of the game with your promotions – tap into and capitalize on this rampant fandom. Baseball-centric advertising specialties are perfect for spring-themed promotions.

These days, the only items hotter than the swinging bats are “Ionic Sports Necklaces.” Professional ballplayers have been spotted wearing these titanium-infused, must have accessories! Ionic necklacesgenerate negative ions to combat the postive ions created when the body is under stress. They have been reported to help with balance and healing. Ionic sports accessoriesare now available fully customized for your brand. A uniqe promotional item inspired by America’s greatest pastime.

 Looking for more baseball-themed promotional items? Consider any of these fully customizable promotional products:

And for kid-sized fun off the field, how about Authentic Jersey Backpacks, custom old school lunch boxes or message fans?

When advertising specialties meet up with the baseball craze, it’s a surefire home run. Play ball!