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Fans are Open to Advertising & Promotions Around Super Bowl

The Super Bowl – the penultimate sporting event in America. Brands are vying for a slice of football watching consumer mind share and the consumers are apparently ready and willing to be wowed.

According to a Lab42 survey published in Adweek, “Nearly 40% of American adults said watching the commercials was their favorite part of the Super Bowl.”

BIGInsight for the National Retail Federation reported in a survey conducted last year that 73 % of of U.S. adults consider Super Bowl commercials to be entertainment.

Not everyone can afford the pricey commercials, but it doesn’t mean that you shouldn’t get in front of your target audience at a time when they are open to being advertised to. Promotional products surrounding Super Bowl fanfare are a great low cost, high return way to to get attention. The many quick-turn options offered in the industry, give you a variety of last minute options.

This year’s Super Bowl event is held in New Orleans over Mardi Gras. What a great time to invest in a cost-effective bead necklace solution. Beads are also kept long after the event is over. Industry statistics also point out that promotional products are kept by recipients for an average of five years.

Team color is a great way to go when you want a last-minute promotional solution. Some team color decal bead options to consider for last minute sponsorship and events:

Have some fun and get in the game with Mardi Gras inspired football promotions!

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Mardi Gras Mayhem: Super Bowl 2013 meets the humble throw bead

Spectacular double-header this year with the Super Bowl in New Orleans during Mardi Gras! Let the good times roll indeed with two events that are institutions in their own right. Promotion in and around the events will be at a fever pitch. What better time to adopt long-established, well-loved, and sought-after Mardi Gras beads as your promotional product of choice.

This long-standing tradition began in the 1920’s when the Rex parade threw inexpensive glass strands into the crowd. Krewes continue to distribute thousands of bead necklaces from parade floats along the route. What started out in the traditional Mardi Gras colors, Purple (representing Justice,) Green (representing Faith,)and Gold (representing Power) are now limited only by the imagination of the advertiser.

Throw beads are a hallmark of the season and are an affordable way to get noticed. People will be collecting these souvenir items and taking them home. They are the perfect way to create brand awareness with a tried and true promotional track record. Bead Necklaces come in a variety of colors, shapes, and sizes. Look for football-shaped beads, football-shaped medallions, custom-built bead strands, and quick-turn decal medallions for those last minute promotional opportunities.

“Laissez les bons temps rouler!” Let the good times roll.

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Groundhog comes out of hiding to announce 2012 Mardi Gras promotional strategies

The Groundhog spokesperson (who asked to remain anonymous,) reported that Fat Tuesday or Shrove Tuesday falls on February 21 of 2012. When asked why Groundhogs would emerge uncharacteristically early with this announcement, he issued the following statement:

“We might not look like a bunch of party animals, but we see real opportunity in promoting ourselves around this celebration. Granted, we didn’t really think of this in the most timely manner, but there are vendors that can meet our last minute Mardi Gras beads needs, including full-color decal medallions to customize our message.”

When asked how they were intending to capitalize on the use of throw beads, the Groundhog provided us with a short list of creative ways to promote with Mardi Gras beads.

  1. Sponsor a Mardi Gras Night event as a way to create brand awareness.
  2. Look for opportunities surrounding corporate, stadium, or tradeshow events around Mardi Gras to provide a memorable give-away item.
  3. Make fundraising festive! Makes a unique direct mail outreach. Add a QR Code on the decal to direct people to online donation URL’s.

When asked why throw beads were their choice over other items, he replied that they were cool, quick to produce, and people love them.

“They keep Mardi Gras beads around long after the event is over. The residual impression rate helps us out during periods of hibernation . . .  Laissez les bons temps rouler!”  Let the good times roll . . .

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Back to School: Promotional Products 101

Was that a crisp autumn breeze I just felt? Maybe it’s just all the excitement about back-to-college season. Across the country, campuses are braced for the return of refreshed, enthusiastic students.

Everyone knows that college students have two things in common: 1) A fierce sense of pride for their own school, and 2) A profound love of free stuff.

As a member of the advertising specialty field, you can capitalize on both of these factors with specialized back-to-college promotional products.

Just picture students milling around campus with a branded keychain and drawstring jersey backpack. Imagine dorm rooms decked out with branded banners, Mardi Gras beads, and mascot bobbleheads.

At the first home game of the year, your company could be the winning team with sponsored gate give-aways like Spirit Stix or acrylic soccer scarves emblazoned with your logo.

Perhaps you run a business with locations in college towns? The opportunities for incentives are endless: use customized promotional products to entice students to stop by your restaurant or bar, shop at your store, or open an account at your bank. Give-away items like trend-right titanium ionic necklaces and bracelets in school colors are really popular with this demographic.

Consider this course Promotional Products 101. Advanced lessons in The Anatomy of a Sponsorship and The Science of Gate Give-aways coming soon.

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Promotional Products are Fair Game

The State Fair: three small words, but they evoke a sensory whirlwind. Food, music, livestock…and a whole lot of people.

 Texas boasts the largest state fair with an estimated annual attendance of 3,000,000. The largest paid state fair is in Minnesota, which drew nearly 1.8 million visitors in 2010.

These attendance numbers add up to one thing for those in the advertising specialty industry: extra eyes on your brand. State fairs represent an extraordinary opportunity for the advertising specialty industry. While Texas and Minnesota win the blue ribbon attendance prizes, state fairs all around the country attract people in droves. Attendees are ripe for a good time — and for free goodies!

Why not consider capitalizing on the throngs of fun-seeking fairgoers with a branded promotional product? Give away highly coveted beads, and you’ll have fairgoers asking each other, “Where did you get that?” Offer branded drawstring backpacks and your logo will be loud, clear and mobile as fairgoers carry your backpack around all day.

Consider these additional “fair-ready” promotional product ideas: