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Three last minute fundraising ideas for breast cancer awareness campaigns

October is breast cancer awareness month. Lots of last minute activity surrounding fundraising efforts for this important cause.

Is your company hosting a fundraising activity or awareness event? Add a bit of panache — and a lot of pink — with specially designed promotional products.

We’ve compiled three simple and memorable ideas to help you raise awareness and increase engagement with potential donars in a short timeframe. Any of these ideas can be adapted to align with your regular advertising specialty needs as well.

 Mardi Gras Beads. Branded (pink!) inline decal beads or hanging medallion beads are always attention-grabbers and are fun to wear. Plus, they are often retained long after an event or worn to subsequent events. This creates more awareness for the featured charity with residual impressions.

QR Codes. Consider adding a Quick Response code to any promotional product. These codes can direct people to donation landing pages, creating an instant connection between awareness and action.

Peel & Win. The “Peel & Win” decal can add an extra dimension by creating an impromptu raffle. Your audience can purchase a strand or card with a Peel & Win decal sticker and pull to reveal a prize. Proceeds from strand purchase can support fundraising efforts.

These items have two things in common: first, they can be turned around very quickly and used for last minute events or as substitutes (in some cases, turn can be as fast as 48 hours). The second thing? They are a great way to create much needed awareness and support during the month of October and long beyond.

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Mardi Gras Beads: A great tool for fundraising

When the Sixth Annual Fred Biletnikoff  Hall of Fame Golf Classic / Raiders Tournament needed to spice up thier fundraiser – they turned to a tried and true favorite – Mardi Gras beads. We would like to thank the Office of  Gorilla Rilla for graciously allowing us to share the following images!

Biletnikoff-2010-Golf-Event

Why Mardi Gras Beads?

1. They are just down-right fun! Easy to wear and festive. High brand visibility and easily customized to suit.

2. Highly sought after – folks collect ’em! We see beads we produced years ago show up at various events. People hold on to them and reuse again and again.

3. Inexpensive to produce – lots of options! Beads run the gammit in price. You can go from standard round hanging medallions, to inline medallions, to brand specific designs with custom shape medallions and inline ornaments.

4. Never know who will be wearing them! From left to right: Jerry Rice, Fred Biletnikoff, Joey Chestnut (Man vs. Food Hot Dog Eating Champion,)  Tim Brown, Angela Biletnikoff and Gorilla Rilla.

The Biletnikoff Foundation is a non-profit organization dedicated to supporting youth, primarily from low to moderate income neighborhoods or backgrounds, who are “at risk” particularly to the realities of drug and alcohol addiction as well as domestic and gender violence. The foundation was established by Fred and his wife Angela to commemorate their daughter Tracey Biletnikoff, who was brutally murdered in 1999 at a very young age.

The Biletnikoff Foundation also proudly supports STAND! Since they began in 1977, STAND! has helped over 15,000 crisis victims and their children annually by offering emergency shelter, counseling and support groups, and transitional housing. Their Battered treatment programs provide offenders with the opportunity to make meaningful changes in their lives and, more importantly, in the lives of their families.

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Hillbilly Christmas in July – Wristbands make inroads promoting charities

wrist_bandThe 2010 Hillbilly Christmas in July “Do it for the Kids” is an annual event, with proceeds benefitting the Shriners Hospital for Children in Lexington, Kentucky.

One event involves a motorcycle parade around Pikeville. Part of their awareness building campaign was a terry cloth wristband give-away.

Kudos to event organizers for coming up with such a perfect promotional idea for the event. Choosing a product that reflects the spirit of the event will drive engagement with the brand.

What can spur higher levels of engagement?
– Pride in belonging to a group, organization, or cause
– Novelty in the way that pride is expressed (the coolness factor)
– Usefulness to the recipient

HCIJRideAdCropAbility to achieve the sponsor’s objectives is the end game of any promotional outreach. Just throwing something out there with a brand label on it does not always serve the greater purpose. Thoughtful reflection can make a whole lot of difference in the return on your promotional investment.

For more information regarding this event, visit the website at hillbillychristmasinjuly.org.

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Gold Ribbons

We are all aware that October is Breast Cancer Awareness Month and that your support is signified by wearing a pink ribbon. We are especially aware of this in the promotional products industry.

What I was unaware of (until just recently) was that September is Childhood Cancer Awareness Month and September 13 was the nation’s first Childhood Cancer Awareness Day.

The gold ribbon is the official ribbon of children with cancer worldwide, supported, recognized and promoted by hundreds of organizations and treatment centers, families, friends, and caregivers.

If you want to know more about gold ribbons and the organizations connected to this campaign, you can find them at Gold Ribbons for Childhood Cancer Awareness on the web.

IMC Marketer – Promotional ProductsPromotional Product Consulting –  www.imcsuccess.com