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Choosing the perfect promotional product: Who is the recipient?

Creating a persona that describes the individual or group you are trying to reach is a great way of tapping into what kind of promotional product will be memorable. Asking yourself a few simple questions can make the difference between a “thanks but its heading to the junk drawer” and a promotional solution that the recipient uses on a regular basis.

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The changing shape of beverage promotion & POS

Research shows that packaging as art is a lever that definitely drives consumer consideration. Ultimately the consumer will make a decision based on the experiential – the way a product sits on the shelf or how it feels in the hand.

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Whiskey, women and the changing face of distilled spirit promotion

Marketers who once viewed whisky as a manly man’s drink are seeing this spirit from a different perspective – a female perspective. How to win the women who love whisky? Be as bold as the women who drink it.