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Leveraging the “TEXT” for Promotional Marketing & Engagement

According to the Gallup Management Journal, brands that deliver functionally and emotionally for customers result in indexed loyalty scores three times higher.

A bold statement for bold marketers. Promotional marketing is all about engagement. It is the technique of triggering an emotional connection between the customer and brand through relevant function.

Texting has evolved into a mainstream behavior. Ease of use combined with instant gratification has made it more popular than ever. Mobile-based promotion has evolved as well. Enter mobile decoder marketing.

Mobile decoder marketing is basically short code on steroids. It delivers on both the functional and emotional levels by combining popular technology, advertising, and the thrill of a “chance to win”.

The other side of engagement for marketers is data capture. Most promotional products have the ability to engage but do not have the capacity to collect feedback from customers, much less measure the level of engagement. Use of modern communications technology can deliver for marketers too. Optional feedback mechanisms along with measurable statistics make mobile decoder marketing a texting win-win for everyone.