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Five successful wine tactics for marketing your craft brew

Looking for a growing segment in the beverage category? Craft beer is gaining in popularity, and market share. Facing competion from macro brewers and the ever expanding craft selection, how will new brews break through growing competition in the cold case?

The growing assortment of craft brews at retail give consumers more choice than ever. Craft brewers are looking to new ways to get their product to stand out on-premise and on retail shelves. Tap handles, coastersbar mats, and tacker signs are great ways to expand awareness – but is it enough to stand out in today’s crowded market?

With an emphasis on food pairings, aromas, and how to cook with it, the craftbrew conversation seems to more akin to wine than its macro brewing cousins. Perhaps craftbrewers should take inspiration from promotional products developed for wines.

1. The Recipie Pen
A great way to pass on great recipies, food pairings, or tasting notes. The retractable banner is a unique spin on a popular promotional product.

2. The Bottle Necker
On-pack promotion can get you noticed in or out of the cold case. Insert literature or small items like lapel pins.

3. Chill Bags
Nothing is better than a perfectly chilled bottle of beer. Except maybe receiving a perfectly chilled bottle of beer. What better way to brand your product, stimulate trial, create buzz, and deliver a memorable impression.

4. Shelf Talkers
Communicate your passion! Move more off the shelf by sharing your vision, your experience, your tasting notes with this time honored promotional tradition.

5. Custom Gift Bags
Treat hand-crafted specialty brews like high-end champagne. Offering a gift bag with purchase treats special brews with the status they so richly deserve.

Go beyond traditional brewing for ideas to get your brand noticed. Translate successful promotional ideas used by the grandiose grape to the humble hop and see what happens.

Innovative Marketing Consultants is a proud member of the Brewers Association. CLICK to view the entire press Brewers Association release.