The world cup has garnered more attention this year in the United States than ever before. The other football sport has a rich history of promoting fan loyalty in the form of the scarf. Part rally towel, part banner, part fashion statement – the soccer scarf is ripe to join the ranks of the cap or jersey in demonstrating team affiliation.


Scarves come in all shapes and sizes including, knitting, tatting, and sateen applique. The promotional applications are possible with the growing sophistication of knitting technique. Great item for sponsorships too!


We found this cool little innovation that is perfect for an American pasttime – tailgating. Check out The Car Scarf! Suction cups adhere to car windows giving you a huge live area to display your brandmark or team logo.

Who knew a winter accessory could be so versitile?


Hillbilly Christmas in July – Wristbands make inroads promoting charities

wrist_bandThe 2010 Hillbilly Christmas in July “Do it for the Kids” is an annual event, with proceeds benefitting the Shriners Hospital for Children in Lexington, Kentucky.

One event involves a motorcycle parade around Pikeville. Part of their awareness building campaign was a terry cloth wristband give-away.

Kudos to event organizers for coming up with such a perfect promotional idea for the event. Choosing a product that reflects the spirit of the event will drive engagement with the brand.

What can spur higher levels of engagement?
– Pride in belonging to a group, organization, or cause
– Novelty in the way that pride is expressed (the coolness factor)
– Usefulness to the recipient

HCIJRideAdCropAbility to achieve the sponsor’s objectives is the end game of any promotional outreach. Just throwing something out there with a brand label on it does not always serve the greater purpose. Thoughtful reflection can make a whole lot of difference in the return on your promotional investment.

For more information regarding this event, visit the website at hillbillychristmasinjuly.org.


IMC Idea Generator | POP-UP HEADWEAR


popupheadwearblogHeadwear is a popular accessory that can be fun and functional!

IMC Sourcing found these cute pop-up caps that are a great billboard for your brand and super for sun-drenched outdoor sporting events, fairs, races, and concerts. Why headwear as a promotional choice for live event marketing?

According to a recent PPAI study 69% of respondents would pick up a promotional product if they found it to be useful. 

In fact, usability is the #1 reason for recipients to keep a promotional product. Pop-up Hats provide portable shade in a fun and festive product. 


For access to the complete 10 page study conducted by PPAI and fielded through MarketTools, Inc., Effectiveness of Promotional Products as an Advertising Medium, visit www.ppai.org.

CLICK HERE for more information about Pop-up Hats.